Chrome Industries is an urban gear and clothing retail shop that specializes in making authentic, durable bags and backpacks. Chrome came to Copious seeking a re-platform to Magento as well as a site design refresh. As the primary designer I had a short deadline of about 7 business days to complete both UX and design for the refresh. The areas I focused on were bringing clarity to the shopping experience and to bring a more humanistic presence to the site with imagery and storytelling. Started my process by making a visit to one of the Chrome HUBs downtown to do some research on the brand voice and tone in a brick-and-mortar setting as well as learning about the custom bag making process which up until this new refresh was a very hidden nugget of great content.